The main things that I found out from my audience research was that E4 was the most commonly watched TV Channel, between 6pm and 9pm. I also found out that of my target audience (male and female, 11-19) more people have known someone, or themselves, with a mental health issue than I'd thought. (9/17 people)
Overall I mostly found out that generally, people in my target audience don't know that much about mental health (or physical health) and most people said that they would want to...
After doing my questionnaire I realised that I should have asked more in detail questions about documentary styles- voiceover/narrator, reconstructions, music etc..
So I might do a focus group later on if I find that I need to find out more in-depth documentary information...
AUDIENCE RESEARCH RESULTS
1. Age-
- 11 (1)
11-15 (3)
16-19 (8)
20-25 (1)
26-35 (1)
36+ (3)
2. Gender-
Male (3)
Female (14)
3. Which of the following TV Channels do you watch most frequently?
BBC (7)
ITV (1)
Channel 4 (8)
Five (2)
E4 (11)
Sky 1 (0)
More 4 (1)
Film 4 (5)
Sky Movies (2)
Sports Channels (1)
Child’s Channels (1)
Music Channels (2)
4. What time do you tend to watch the most TV?
7am- 9am (2)
9am- 3-pm (0)
3pm- 6pm (3)
6pm- 9pm (11)
9pm- 12am (5)
12am- 7am (0)
5. What genre(s) of TV programmes interest you the most?
Reality (1)
Soaps (9)
Drama (4)
Comedy (11)
Cartoons (2)
Documentary (4)
Sports (3)
Period Dramas (0)
Other (0)
6. How often do you watch documentaries?
Once a day + (0)
Once a week (3)
Once a month (6)
- Once a month (8)
7. Which of the following would interest you in watching a documentary?
Topic (9)
Narrator/Subjects(6)
Convenience (5)
Producer (0)
Broadcaster (1)
Part of a Series(4)
Other (0)
8. How much do you feel you know about mental health issues?
A lot (4)
A bit (7)
Nothing (6)
9. How much do you feel you know about physical health issues?
A lot (6)
A bit (7)
Nothing (4)
10. Are you interested in learning more about mental health issues?
Yes (11)
No (6)
GRAPHS-
1. AGE
2. GENDER
3. MOST FREQUENTLY WATCHED CHANNELS
4. TIME OF TV WATCHING
5. GENRE OF TV PROGRAMMES
6. HOW OFTEN DOCUMENTARIES ARE WATCHED
7. WHAT MAKES A DOCUMENTARY GET WATCHED
8. MENTAL HEALTH KNOWLEDGE
9. PHYSICAL HEALTH KNOWLEDGE
10. INTEREST IN MENTAL HEALTH MORE
1 comment:
You need to think about how your audience research has influenced your prduction in terms of decisions made as a result of your findings.
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